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Branding

Story Background

The brand is a combination between the letter X and the shape of an eagle, the reason why it's an X was that it represents my Chinese name meaning as "宇宙飞翔*” which signify universal freedom not bound by any limitations. This is why it was shaped like an eagle as it represents freedom in my imagination that has no boundaries.

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*宇宙飞翔 - yu zhou fei xiang

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Portfolio

the Blazing Phoenix

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Description

The Phoenix head is created by 2 of my brand logo as its side feathers and a gold beck in the middle. The reason I choose phoenix to represent my portfolio was that I believed that phoenix really represents my brand BlazeDrive as a phoenix is a mythical creature that is always blazing forward while burning through everything in its path. Just like me as a designer no matter what challenges I face, I will charge forward until I reach my destination.

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